Job Summary / Purpose

Assist in implement marketing strategies to meet brand, sales and market share targets.

Key Responsibilities

• Conduct through business analysis and evaluation.
• Packaging development and harmonization for all countries including registration for key countries.
• Responsible for managing the development and execution of brand strategy, promotion plan, packaging change.
• Manage A&P expenditure within agreed budget.
• Participate in market research and media planning / analysis.
• Implement projects relating to specified brands within agreed timeframe and financial criteria.
• Work with trade marketing to develop in-store programs to support key countries in driving brand awareness.
• Participate in the development of ATL and work with agency to prepare for commercial production.
• Assist in identifying and applying key consumer trends to support new and core business opportunities.
• Understand brand P&L and analyze financial attractiveness of product / promotional concepts.
• Assist in developing annual business plan for profitable company growth.
• Administrative support and assist in the day-to-day operations.

Requirements

• Minimum Degree in Business Studies/Marketing/Economics or equivalent.
• Minimum 3 years of brand and product experience with FMCG industry is desirable.
• A team player with good interpersonal and communication skills.